Google Analytics Installation For Novices & Beginners

If you’re an intermediate to advanced Google Analytics user, this article will probably be of little interest to you personally. I suggest you bookmark it anyway as a reference for clients or friends who are just starting out with Analytics.

As a long-time agency employee, I see many clients, prospects and even casual acquaintances with websites that feature absolutely no Analytics data. They have no idea what is going on, or what they’re missing because the visitors that come to their site disappear into a vacuum.

This article is meant to walk first-time installers through the process, with a few tricks and tips I’ve gleaned and picked up on along the way. Google does give pretty good instructions on basic installation, but if you couple their instructions with my tips, and you’re going to be off and running in no time at all.

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